Even the creation of the BMW i8 is outstanding. It was designed and developed from scratch. The result: a plug-in hybrid with sporty performance and the consumption of a compact car.
The commercial "Attitude" visualises the fact that the BMW i8 is not just a fantasy, but reality. Not just a concept car, but a plug-in hybrid fit for the road. Incontrovertible proof of BMW's technological leadership and optimistic, smart, self-confident attitude. The British actress Mickey Sumner features in the TVC.
There are millions of BMW stories.